ART DIRECTION | DESIGN

Make it beautiful. Make it better.
Brand DNA and product guidelines

STRATEGY | ART DIRECTION | DESIGN

Integrated brand campaign and identity to support the launch of Speedo TriathELITE® a range of performance products designed for triathletes. 
A initiative to engage ‘elite’, ‘competitive’ and ‘entry level’ athletes with the features and technologies of Speedo TriathELITE products, via an ‘emotive’ connection with the Speedo brand. Bring to life the individual athlete stories of performance and pleasure in the water.
Shot on location at the T20 Swim Centre, Reading, over two days with members of the GB Triathlon squad, including Helen Jenkins and Stuart Hayes by photographer Philip North-Coombes

ART DIRECTION | DESIGN

Design and art direction for a brand campaign and press book based on the Alfred Hitchcock suspense and psychological thriller genre of the 1950’s and 60’s, given a 21st century make-over, photographed by Elisabeth Hoff

DESIGN ART DIRECTION PROJECT MANAGEMENT

It has been said that bottles embody the principles of containment, like a womb. They can be seen to symbolise salvation because of their functional analogy with the ark and the boat. A broken bottle can represent rage as well as pending punishment. As a container the bottle can be said to represent the human spirit, like a chalice or apothecary, a repository for the soul.

The Memory Project is an exploration into memory, the senses and the human condition. This series of work explores the symbolism of ‘bottles’. Using different print, casting and photographic techniques I’ve tried to give the subject matter a new permanence, imbued with memory and meaning.

ActionSpace is a London based visual arts organisation that supports artists with learning disabilities and creates innovative projects for people with learning disabilities to engage with the visual arts.

This a personal piece of work celebrating the creative collaborations between the ActionSpace artists and volunteers at Studio Voltaire.

ART DIRECTION  DESIGN 

Seasonal brand campaign for KangaROOS collection of trainers, boots and casual pumps for the style-conscious, trend setting, fun-loving, girl-about-town.
Shot  by fashion photographer Elisabeth Hoff.

ART DIRECTION

Commission to art direct a photo shoot for 12 of Speedos sponsored athletes at the 2013 Fina World Championships in Barcelona, Spain, including Ryan Lochte, Florent Manaudou, Dana Vollmer and Melanie Costa.
Shot by sports photographer David Clerihew at the Piscina Municipal Montjuic diving pool.

ART DIRECTION

Art direction of seasonal photography to support Speedo’s product segments including Performance, Health & Wellbeing, Swim Fitness, Junior, Water shorts and Play & Fun. Shot on location in Athens, Greece, over two weeks with life style photographer Philip North-Coombes.

ART DIRECTION | DESIGN

Advertising and marketing collateral for Kickers footwear and clothing. The 'road trip' themed story was shot in Tenerife by photographer Matt Hind.

ART DIRECTION 

Photography best practice guidelines
Studio shoot for Speedo's product categories: Performance, Triathlon, Swim fitness, Health & Wellbeing and Play & Fun, establishing the look and feel for product photography online.

STRATEGY | ART DIRECTION | DESIGN

An Italian Winter Holiday
The Italians understand the essence of a good time, the secrets of the good life. La Dolce Vita is the life we all aspire to, this is the sweet life, the dream life, so whatever you want, just go for it. Look good and feel great. We call it ‘Sport Della Vita’.
Intergrated global brand campaign for ellesse's global parnters with multiple touch points including ATL, on line, off line, experiential and PR.

A 'Love Story' unfolds; it's the oldest story in the world: Girl Meets boy. Boy meets Girl. The Dune London SS17 campaign tells the story of an onset romance, captured by fashion photographer Rankin and his creative agency The Full Service, along side actress Natalie Emmanuel and model Isaac Carew. My role as brand guardian was to manage the campaign roll out, responsible for producing the campaign guidelines, advertising, in-store package, video, consumer magazine and promotional material.

STRATEGY | ART DIRECTION | DESIGN

Look Great. Love Swimming.
The Speedo Sculpture range of swimwear aimed at the health and wellbeing consumer. A creative campaign with multi channel touch points across the entire consumer journey, including ATL, online activation, video and retail

ART DIRECTION  DESIGN

Film Noir themed press book and marketing material for a fashion brand Read or Dead.

ART DIRECTION | DESIGN

Summer and Winter campaigns
The 'East meets West' summer campaign was shot on location in Bethnal Green, east London and St. James Palace, Cafe Royal and Stringfellow's Gentlemen's Club in West London. The winter campaign 'Blackpool Nights' was shot on location in Blackpool. 

ART DIRECTION  DESIGN

Escape to a place where the stresses of life are washed away. Let yourself be revived and refreshed in tranquil waters. Mind, Body, Speedo combines innovative fabrics and elegant simplicity to beautiful effect, for a range of swimwear and apparel that will make you feel as good as you look. Launch campaign for Speedo Sculpture® swimwear, shot at the exculsive Spa at Therme Vals, Switzerland by lifestyle photographer Philip North Coombes

CREATIVE DIRECTION  DESIGN  

"Once upon a Ted" is Ted Baker Footwear Autumn Winter 2013 launch conference and fashion show theme inspired by classic fairytales with a playful twist

ART DIRECTION  DESIGN

Art direction for collaborative range of swimwear between Bazilian designer Rosa Cha and Speedo. Shot by photographer Mark Newton.

ART DIRECTION  DESIGN

Marketing collateral and seasonal photography for Speedo's four product segments Performance, Fitness, Sculpture and Play & Fun shot at Loughborough University and on location in Gran Caneria by photographer Adrian Green. Performance photography features Team GB's Rebecca Adlington and Liam Tancock

DESIGN | ILLUSTRATION

Commission to redesign the customer café in Topshops flagship store in Oxford Circus, London.

ART DIRECTION  DESIGN

Advertising campaign featuring actress Nikki Sanderson for KangaROOS UK. Photographed by fashion photographer Elisabeth Hoff

ART DIRECTION  DESIGN

Women's wear launch and assorted marketing material