It's under wraps but we've teamed up with Blac Agency to work on a brand identity pitch for a middle eastern multi-brand concept store for kids.
Our brief was to create a distinctive and ownable Masterbrand identity with a strong and engaging brand idea acting as an umbrella and the visual glue for a range of portfolio brands as well as being a product brand in its own right.
Working with Creative Director Mike Boot, we developed 3 differenciating brand propositions that positioned the Masterbrand as the destination store for mums, kids and the fashion savvy of the middle east.

Watch this space for updates... Goes live 2017