STRATEGY | ART DIRECTION | DESIGN

Welcome to Circolo ellesse
A club where membership is bestowed upon only the bold and the beautiful. The Circolo is the exclusive destination club where society’s elite come together to flirt outrageously and pursue their obsession with fitness.

Portraying a vision of an Italian luxury, the 'Circolo' sports club, is a global integrated brand campaign with multiple touch points including ATL, on line, off line, experiential and PR, captured by acclaimed British fashion photographer Nick Clements.

STRATEGY | ART DIRECTION | DESIGN

'Get Speedo Fit', a 3 year integrated global brand initiative aimed at the fitness consumer, with multi channel touch points across the entire consumer journey, including ATL, online, video, PR and retail. 

The seasonal campaign objective was to help fitness swimmers achieve more in the pool, improve their technique, and swim smarter, by encouraging them to focus on making one small change at a time.

Lose yourself as a new love story unfolds from the feet up in Dune London’s Autumn/Winter 2017 campaign. 

Inspired by the musicals of the West End stage and set against the backdrop of London in the golden Autumn light and the magical glow of the festive season, two could-be lovers meet and let their feet do the talking. 

As they lead one another in energetic dance through a cobbled city street, stand-out styles from Dune’s latest collection set the tone. Dapper high-shine brogues for him encapsulate a men’s collection full of iconic silhouettes refined and updated for the new season. Vibrant red ankle boots for her, offer a glimpse of the trend-led women’s collection, where whimsical embellishments and love heart motifs are married with functional flatforms and wear-forever brogues.

They’re united again at a grand confetti-strewn party where their mirrored choreography gives way to a Rogers and Astaire-style sequence that captures the thrill of the unsaid and spirit of the party season. Her heart-embellished heels tap into the giddy excitement of a budding romance, while his brocade slippers encapsulate Dune’s unique ability to marry classic design with contemporary flair. 

This season, watch as the knowing glances, the racing heart and the butterflies that come with the first flushes of new romance are told through the medium of dance.

As Lead Creative and brand ambassador my role was to create the campaign guidelines ensuring that the strategy and creative output was adhered to.

Working with the Visual Merchandising, Retail and Marketing teams providing creative guidance and graphic design solutions, including managing the behind the scenes films, the in store film edits and overseeing the campaign rollout.

Find your dancing feet at dunelondon.com

CREATIVE DIRECTION 

Every journey starts with a single step. For Autumn Winter 2013, Ted Baker "Take the Scenic Route" campaign tells a love story inspired by the Golden Age of steam trains.

An intergrated footwear campaign designed to sit along side the mother brands seasonal campaign with multiple touch points including, retail, moving image and online.

When founder Daniel Rubin opened the doors to the first Dune London store in 1992 he set in motion a truly British brand that has become loved the world over. Harnessing the entrepreneurial spirit of his forefathers, his mantra of affordable luxury has made Dune a byword for beautiful ladies and men’s footwear. 
My commission was to design the Dune’s 25th anniversary identity and associated assets, to celebrate the growth of the brand. Inspired by a limited edition 25 year capsule collection including a court shoe, bag and mens slipper, which encapsulated the brands DNA.

STRATEGY | ART DIRECTION | DESIGN

When I wanted to achieve an authentic 60s look for ellesse's global marketing campaign, I choose illustrator Robert McGinnis.

His style is instantly recognisable and much imitated. His film posters are among the most iconic of the Sixties, including Breakfast at Tiffany’s, Barbarella and several for the James Bond franchise including Thunderball, You Only Live Twice Diamonds Are Forever, Live and Let Die and The Man with the Golden Gun.
His four paintings for ellesse, each representing a different season in Italy; are classic expressions of the McGinnis technique. ‘The Portofino Tennis Club’ and ‘The Amalfi Coast’, representing spring and summer, with ‘Rome, the City of Dreams’ and ‘Cortina’s Winter Playground’ representing the autumn and winter season's.
Working with myself, McGinnis initially submitted pencil sketches of ideas, before completing comprehensive colour renderings of the chosen sketch ideas, and, finally, the finished paintings

Moving image
A series of animated video's featuring all four paintings by Robert McGinnis where created, accompanied by a specially commissioned sound track, featuring the New York Symphony string quartet

ART DIRECTION | DESIGN

Style press and online advertising for fashion brand Red or Dead, paying homage to the aesthetic and kitsch style of artist Vladimir Tretchikoff.

BRANDING | DESIGN

LOVE identity and footwear packaging.
Instore footwear unitary, 'Feelgood' point of sale and POP for a collaborative range of footwear with Lego. 

CREATIVE DIRECTION 

Get carried away with foldable fashion
Overseeing branding and positioning for a start up business, ButterflyTwists, a brand of foldable footwear and accessories for the girl on-the-go. The project included brand guidelines, tone of voice, packaging, retail presence and advertising.

STRATEGY | CREATIVE DIRECTION | PROJECT MANAGMENT

Making Memories That Live Forever
 'Big Idea' and creative approach for the UK's leading online children's retailer 'Great Little Trading Company'. Managing the creative vision ensuring strong design and effective communications across all media by planning, managing and evolving the companies creative look and feel, photography and moving image.

ART DIRECTION | DESIGN

Change your routine not your gear. 
Launch campaign for Speedo Swym, a range of products for swim, gym and aqua fitness. Shot at an outdoor studio in Majorca by photographer PhilipNorth-Coombes

STRATEGY | ART DIRECTION | PRODUCTION

EveryBody Welcome

Creative collaboration with award winning sports and lifestyle photographer Philip North Coombes, to define the photographic approach for PureGym and produce their photographic image library.

Our brief was to create a visual language to help PureGym’s target audience see them as the destination of choice, helping them to achieve their fitness goals and keep them motivated, from the least fit, to the very fittest, the oldest to the youngest, the ‘glowing’ to the sweating buckets. Making PureGym a lifestyle choice that fits round their daily routine, by creating a distinctive, differentiating photographic approach that’s authentic and creates an emotional response that feels real and inclusive. My Body. My Gym.

CAPTURING THE MOMENT
Philip says “The essence of photography is capturing a moment in time. In the click of a shutter time stands still, telling a story without end.” By applying this philosophy to our creative approach, we were able to convey the pleasure, pain and passion of keeping fit, capturing the essence of the moment, telling the PureGym story. 

Master brand identity for a multi-brand concept store for children. The brief  was to develop a distinctive and own able identity with a strong and engaging brand idea, acting as an umbrella and the visual glue for a range of portfolio brands, as well as being a product brand in it’s own right. The branding was designed to be culturally appropriate to the Middle East.

STRATEGY | ART DIRECTION | DESIGN

Integrated brand campaign, designed to coincide with the 40th anniversary of Kickers, a brand born from the French student riots of 1968. Shot over two days with a cast of 20 professional and street cast models by photographer David Titlow

CREATIVE DIRECTION | DESIGN

Creative direction and design of the ellesse 50th anniversary exhibition and party. Working in collaboration with external events management team (Gun Ho) for a global media event held in Rome. Attended by celebrities such as Jade Jagger, Pat Cash, Nadia Petrova, Eley Kishimoto, Bond girl Gemma Arterton and supermodel Lily Cole.

BRANDING | ART DIRECTION | DESIGN

Workout when you walkout in Italian style and comfort. Stepout the stylish way to tone. 
Stepout in Q Feet technology, a range of stylish walking shoes that combine functionality, comfort and style - they are not just for wearing whilst doing exercise, they are useful in your daily life. Stepout, exercise on the go - take the gym with you. 
Stepout. Walkout. Workout.

Identity and intergrated brand campaign that communicates and illustrates the benfits of the Q feet footwear range to the active female consumer. Positioning ellesse as the leading global lifestyle brand with Italian style and attitude in the Asian markets

ART DIRECTION | DESIGN

24 teeth advertising campaign for Lacoste sports footwear

STRATEGY | CREATIVE DIRECTION

Kickers Spring Summer ‘Fit in / Stand Out’ campaign was designed to engage with the Kickers consumer in a fun and engaging way bringing their stories to life in an authentic manner, leveraging their genuine love for the brand. With the use of hashtags, consumers where given a platform to express themselves, share their stories, pictures and videos on social media, with the call to action: Do you #Fit In. Or #Stand Out?

STRATEGY  ART DIRECTION  DESIGN

THE PERFECT ITALIAN SUMMER
Summer is in the air on the Italian Riviera, where people enjoys the beach, the cafe, the pool side and the promenade. They are beautiful, relaxed and carefree. This is how you live the Italian dream in all its glory, this is the Dolce Vita - “the sweet life”. You’re invited to celebrate. 
This is Sport Della Vita - “THE SPORT OF LIFE”.

A multi touch point brand campaign for ellesse and it's global partners including Italy, France, Spain, China, Benelux, South Korea, Chile and South Africa. Shot by fashion photographer Elisabeth Hoff.

BRANDING | ART DIRECTION | DESIGN

Identity, marketing collateral and advertising campaign for Roos 79, a heritage inspired footwear collection for KangaROOS International Limited celebrating it's 30th anniversary.

ART DIRECTION | DESIGN

Brand campaign featuring retail and press support for Speedo's watershorts and play & fun segmentation of beach products. Shot as part of a seasonal photo shoot on Majorca by Philip North-Coombes

ART DIRECTION | DESIGN

"What's inside yours?" brand campaign targeting a teenage audience. The campaign appeared in the youth press and outdoor media. Shot on location on London's South Bank and in studio by fashion photographer Chris Craymer

Where life is a sport and sport is a way of life ... Flirt your way to the ultimate prize at
‘The Circolo’. 
A club where membership is requested upon the bold and the beautiful. The 'Circolo' is the destination club where society's elite come together to flirt outrageously and pursue their obsession with feeling good and looking good, always perfecting their personal aesthetic and performance. Members of the 'Circolo' display a nonchalant attitude, which accompanies an ice white smile and coiffured hair. They effortlessly grace the pistes and mountain top chalets and spas. Confidence is a must, this is 'Circolo' living.
The second series of the 'Circolo' campaign is captured once again by acclaimed British fashion photographer Nick Clements. The 'Circolo' moves from the southern Italian sports club to the northern Dolomites region, capturing special memories at an elite Italian ski resort. It's peak season, and the glamourati head toward the mountains with the roof top down to catch the freshest of mountain air.
Clements' candid photography captures unique moments from within. Days are made up of romance, laughter, effortless determination and runs across the pistes. Evenings are all about the chilled out spas and elegant dining, finishing off with a warm drink under the glistening starry sky. The 'Circolo' clientele are dressed head to toe in ellesse, sharp and stylish for each moment of the day, enhancing performance and style for all across
the resort. 
The 'Circolo' is a global integrate brand campaign with multiple touch points including ATL, on line, off line, experiential and PR.

ART DIRECTION | DESIGN

Marketing collateral for a range of fashion swimwear shot by renowned fashion photographer Kristian Schuller